Topping the charts of the province’s major events and a member of RÉMI (Regroupement des événements majeurs internationaux), the International Balloon Festival of Saint-Jean-sur-Richelieu is a worlwide benchmark in hot-air ballooning and inflatable games. The Festival has over one million square feet of activity areas. It is the most family-friendly festival in Québec — day and night — and an important performance venue for national and international acts.
With Cogestion’s high level of commitment and leadership — especially in the sponsorships arena — the event has soared on all fronts and become financially sustainable.
- The event grew from a regional event with an $800,000 budget a major $12M international festival.
- Annual attendance is on average between 300,000 and 400,000 — and sometimes as high as 500.000.
- Sponsorship revenue went from $53,000 to $7,000,000.
Groupe Cogestion’s involvement can be largely credited for the event’s evolution over the years. With its continued oversight, Groupe Cogestion is assuring the event’s financial sustainability.